Nihir Parikh, 

On the one hand, Parikh is an adrenaline junkie who loves adventure sports, and on the other, he is as calm and calculated as one can be when it comes to business. At Nykaa, which he joined in 2015, he has led a team of over 50 brand managers to on-board 700 brands to the company’s portfolio, developing a range of differentiated beauty offerings. This has led to a 30% jump in sales, which stood at over ₹1,250 crore in FY19. Estée Lauder Companies India head Rohan Vaziralli says Parikh’s strategic mindset and strong understanding of the Indian beauty landscape makes him an ideal partner.