PRERNA MUKHARYA, 

Mukharya's research and data startup has worked across 4,000 villages in 23 states, gathering information from over 3 million people, which is sold to academic institutions, corporates, and government agencies such as University of Chicago, CARE, a not-for-profit, and U.S.- based Mathematica Policy Research. “Given how a majority of India still lives in its villages, and is offline, gathering data points and talking to people about their needs and wants is crucial,” she says. The startup recently launched a web- and mobile-based platform called ‘Track your metrics’ that simplifies the process of survey formulation based on data. This year Mukharya plans to raise seed funding for the product to scale faster.