IN THE LAST one year, four since its inception, The Sleep Company (TSC) has transformed itself into an omni brand from a digital-first product. Its patented SmartGrid technology across its sleep and sitting categories of products garnered enough reputation, and revenue surged 400% to ₹200 crore in FY23.
TSC mattresses, made from hyper-elastic polymer, offer minimal pressure while sleeping, while its couple mattresses and recliner beds are rooted in sleep tech. Going ahead, the brand plans to come up with sensor-based devices to control snoring and heated blankets to keep the feet warm at night.
Co-founder Harshil Salot says one needs to be at the epicenter of change and resonate with customers across channels. “90% of sales are offline. In the next five years, when online will grow more, offline will still constitute 70% of sales,” says Harshil. Today, TSC has 100 stores across 30 cities and 22 experience centers.
“We service 100,000 customers per month,” adds co-founder Priyanka Salot.
TSC has its goal spreadsheet clear — it is steering ahead of short-term valuations to become a $1 billion revenue business. — Vijayalakshmi Sridhar