AquaVitals is the new big talk of the town. From its enriching aquatic plant supplements to its nutrifying conditioners everything is at its maximum demand in the market. The brains behind creating such a brand that provides not only quality but also quantity is Vamsi Challa.
The founder and CEO of AquaVitals, Vamsi Challa started his journey as a software developer but his passion for aquariums and aquatic life steered him to begin something that would solely focus on this. He and his scientist friend started researching about different areas where they could target the market and build a product that fulfills all the needs of underwater living.
Vamsi Challa views that the Indian market compromises with its quality of products to yield a cheaper price range in order to compete with the international brands. “There is a huge gap between the Indian marketers and international quality standards that are dominating the market as of now. We have created AquaVitals with the vision to bridge this gap and provide quality and quantity both. We don’t say that our prices would be the cheapest in the market, but they surely will be affordable according to the quality we maintain”, says Vamsi Challa, while talking about his mindset behind loading the big guns.
AquaVitals is a brand that is totally ‘Made in India’ and ‘Backed by Science’. Handpicking ingredients from Indian markets itself and testing them in their own laboratory in Hyderabad is a regular and trusted process they follow. They do not believe in importing products from foreign countries. They make their whole range of supplements and conditioners themselves and land them in the market only after appropriate assessments. Utmost care is taken in case of raw materials used and their bioavailability to plants, thus leading to perfectly balanced supplements that nourish aquarium plants while minimising the ailments like Algae formation, that can arise during the course.
According to Vamsi, this area of the market is very welcoming for budding entrepreneurs to explore in. Since not alot of companies are working in this background, it offers multiple opportunities to grow. Vamsi Challa makes sure that their team is always open for feedback and suggestions so as to mould their working accordingly. Hence, always striving to get better. They count on building healthy consumer relations that will benefit all in the long run.