Tata Nexon EV MAX launched at starting price of ₹17.74 lakh

Auto major Tata Motors has launched the new Nexon EV MAX with a bigger battery pack and higher range at the starting price of ₹17.74 lakh (ex-showroom). The all-new Nexon EV Max is being positioned above the standard Nexon EV. With this launch, Tata Motors aims to expand its market share in the EV four-wheeler segment.

The Nexon EV MAX is powered by Ziptron technology, which comprises high energy li-ion battery and is compatible with fast chargers. It will be available in two trim options – the Nexon EV Max XZ+ and Nexon EV Max XZ+ Lux. It will come in 3 colours – Intensi-Teal (exclusive to the Nexon EV MAX), Daytona Grey and Pristine White. The company will offer dual-tone body colour as a standard.

The Nexon EV Max is equipped with a 40.5 kWh lithium-ion battery pack, which is around 33% higher than the standard version. The company claims it delivers a range of 437 km under standard testing conditions on inter-city travel. This is an improvement from the 300 km range offered in standard Nexon EV in real-world conditions. The Nexon EV MAX produces 105 kW (143 PS) of power and delivers an instant torque of 250 Nm, and can go from 0 to 100 sprint times in under 9 secs.

The Nexon EV Max will be available with options of a 3.3 kW charger or a 7.2 kW AC fast charger. The 7.2 kW AC charger can be installed either at home or at the workplace, which helps in reducing charging time to 6.5 hrs. It supports a charging time of 0–80% in just 56 mins from any 50 kW DC fast charger.

The Nexon EV MAX XZ+ model with a 3.3 kW charger option has been priced at ₹17,74,000, while Nexon EV MAX XZ+, with a 7.2 kW AC fast charger, has been priced at ₹18,24,000. The Nexon EV MAX XZ+ Lux (3.3kW) will cost ₹18,74,000, while Nexon EV MAX XZ+ Lux (7.2 kW AC fast charger) will cost ₹19,24,000.

Vivek Srivatsa, head of marketing, sales and service strategy, Tata Passenger Electric Mobility, said the Nexon EV MAX offers the freedom to undertake regular and uninterrupted long-distance travel. "This SUV offers more range, more power, and faster charging while improving the overall driving efficiency, providing an uncompromised EV ownership experience.”

Anand Kulkarni, vice president, product line & operations, Tata Passenger Electric Mobility Ltd, said there are over 30 new features in the Nexon EV MAX. "The Nexon EV Max offers significantly enhanced range, safety, performance and luxury to give a truly MAX experience to our customers," says Kulkarni.

The Nexon EV Max features 3 driving modes – eco, city and sport, and gets eight new features on the upgraded ZConnect 2.0 connected car technology. The ZConnect app offers 48 connected car features.

The Nexon EV MAX's central console has undergone a revamp and gets a new uncluttered design. It features a jewelled control knob, with an active mode display, all-new Makarana beige interiors, leatherette seats, ventilation for front passengers, an air purifier, wireless smartphone charging, and auto-dimming IRVM and cruise control.

The Nexon MAX also holds safety features like ESP with i-VBAC (intelligent – vacuum-less boost & active control), hill hold, hill descent control, electronic parking brake with auto vehicle hold and all 4-disc brakes. The battery and motor warranty of Nexon EV Max is 8 years or 160,000 km, offering complete peace of mind.

Tata Motors entered the EV space in 2020. Of the total 25,000 EVs on the Indian road, over 19,000 are Nexon EVs, the company claims, commanding a market share of 87% (FY’22).