India Post may have registered a fall in postcard sales, but don’t write them off just yet. Kolkata-based Paperweight, which makes paper collectibles, has been selling four to five postcard sets (each containing six to 10 cards) every two days. It expects sales will go up to 200 sets a month in the next three months. Chumbak, the Bangalore-based souvenir maker, too, sells around six sets of postcards online everyday and around 500 a month to retailers. Shubhra Chadda, one of Chumbak’s founders, says, “We wanted to revive the culture of sending postcards as well as make the product stand out. The idea was to package India in a modern and contemporary way.” The old-wine-in-a-new-bottle approach is definitely costlier than the traditional, yellow, stamped ones from India Post. But with uses extending beyond communication—for gifting or framing them—expect more mail chauvinism.
Advertisement
Top Stories
Advertisement
Advertisement
Advertisement
Read More
More FromIdeas
Anirudh Pratap Singh: Leading Technical Innovation at Payomatix
Fortune India Exchange
Bontress Pro+: Clinically-Tested Scalp Serum Promising 12,000 New Hair Follicles and Reduced Hair Fall
Bontress Pro+ demonstrates a visible increase in hair density, reversing hair fall in just 28 days.
Fortune India Exchange
Enabling clients to act with human insight at superhuman speed
Fortune India Exchange
"How Free Are You?” Trust Wallet’s Brand Film Explores Ownership In The Web3 Era
The film’s central theme is ownership—specifically, how blockchain and decentralised finance (DeFi) enable control over financial assets without intermediaries
Fortune India Exchange
More FromIdeas
Anirudh Pratap Singh: Leading Technical Innovation at Payomatix
Fortune India Exchange
Bontress Pro+: Clinically-Tested Scalp Serum Promising 12,000 New Hair Follicles and Reduced Hair Fall
Bontress Pro+ demonstrates a visible increase in hair density, reversing hair fall in just 28 days.
Fortune India Exchange
Enabling clients to act with human insight at superhuman speed
Fortune India Exchange
"How Free Are You?” Trust Wallet’s Brand Film Explores Ownership In The Web3 Era
The film’s central theme is ownership—specifically, how blockchain and decentralised finance (DeFi) enable control over financial assets without intermediaries
Fortune India Exchange
Advertisement