How does a leader truly transform a company, not just in numbers but in purpose? By leading from the front, innovating with a conscience, and putting sustainability at the heart, of every decision. Since taking charge, under Shrivats Singhania, Director and CEO of Udaipur Cement Works Limited, UCWL has not only grown in volume and capacity, but has also established itself as a leader in sustainable cement manufacturing.
Shrivats Singhania’s, leadership journey is anchored in one core belief: "Sustainable growth is not just a strategy; it's a responsibility." His approach has been to integrate innovation and sustainability into every facet of UCWL's operations, turning challenges into opportunities and positioning the company as a leader in the industry.
A Vision for Sustainable Growth
Shrivats Singhania’s leadership philosophy, is built on a simple but powerful principle: sustainable growth. For him, growth means not just increasing production or expanding market share, but also ensuring that the company's impact on the environment and society remains positive. This approach is increasingly relevant as today’s younger consumers are prioritising environmentally responsible brands. A recent survey revealed that while 65% of consumers say they want to buy from purpose-driven brands, only about 26% actually do, although even 26% is a huge number, in the case of India, thus very heartening. Additionally, using green energy can help save on costs, as energy makes up nearly 25% of the cement production expenses.
Since he took over as CEO, UCWL has doubled its production capacity to 4.7 million tons per annum (Mtpa), while also expanding its clinker capacity to 3 Mtpa and achieving a net profit of Rs 12.15 crore in Q2 FY24. But for Singhania, these milestones are only half the story. One of the most striking examples of this forward-thinking approach is the installation of a pioneering 1 MW floating solar power plant at UCWL’s Daroli Mines. This first-of-its-kind initiative in Rajasthan exemplifies how he is reimagining cement production in a way that reduces environmental impact while enhancing operational efficiency. Now, over 50% of the company’s electricity needs are met through renewable energy sources. This project not only reduces the company’s carbon footprint but also sets an example for others in the industry.
Driving Innovation Through Leadership
What makes Shrivats Singhania stand out as a leader, is how he blends new ideas into UCWL’s core operations. Under his leadership UCWL has adopted Industry 4.0 practices, like data analytics, automation, and digitalisation for operations and enhanced product quality. At the same time, he has pushed for new product ideas, aiming to make cement that meets the evolving needs of customers. By doing this, he makes sure the company sticks to its old promise of top-notch quality, customer satisfaction, and social responsibility.
Navigating Challenges
Running a cement company presents its fair share of obstacles in a sector known for high energy consumption and carbon emissions. However, he views these hurdles as chances to bring about change. UCWL is addressing, this issue in part by increasing its reliance on alternative fuels, such as biomass and waste materials, to power its operations. His long-term plan centres on three main areas: boosting capacity to meet rising demand, investing in green technologies, and building stronger customer relations through creative solutions and loyalty programs.
Leadership That Stands Apart
What truly distinguishes, Shrivats Singhania from other leaders in the industry is his holistic approach to leadership. While many CEOs focus solely on driving profits, he takes a broader view. He sees his role as one of service—service to his customers, employees, and the community at large. His leadership is characterised by integrity, inclusivity, and a genuine commitment to making a positive difference.
This mindset has allowed Shrivats Singhania to build a company that is not only financially successful but also respected for its ethical approach to business. His ability to inspire his team, drive innovation, and maintain a clear focus on sustainability sets him apart as a leader who is shaping the future of the cement industry.
Conclusion: A Legacy in the Making
As India’s infrastructure sector continues to grow, the demand for cement will increase. But for Shrivats Singhania, meeting that demand is about doing it in a way that aligns with UCWL’s values of sustainability, innovation, and responsibility. As UCWL charts its path toward becoming a leader in both production and sustainability, Shrivats Singhania's leadership will undoubtedly play a pivotal role in shaping the company’s future. UCWL is not only building the foundations of India’s future infrastructure but also setting a new standard for what it means to be a responsible, forward-thinking company in the 21st century. His leadership, grounded in purpose and driven by a vision for sustainable growth, ensures that UCWL’s legacy will be one of both industry leadership and positive social impact.
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