Citibank India used crowdsourcing to pick three new ATM locations last September, asking consumers to choose spots in major metros through a Facebook campaign called ‘My Vote, My ATM’. After close to 5,000 responses, new ATMs were opened on M.G. Road in Mumbai’s Borivali East, Residency Road in Bangalore, and Nungambakkam High Road in Chennai. Citi’s management is thinking of repeating the exercise, and may even “go beyond ATMs”, according to Anand Selvakesari, country business manager of the bank’s global consumer group. Although the bank’s Facebook presence began only about a year ago, it is ranked 10 on Fortune India’s Social Net Worth list, with more than 360,000 fans who get special offers and regular tips on winning bonus card usage and financial planning.
Top Stories
More FromInvesting
Bitcoin tops $76,000 as Trump’s election win sparks bullish crypto wave
Bitcoin surged to a new all-time high of $76,480 following Donald Trump’s return to the White House, with the cryptocurrency seeing a 6.6% jump in the past 24 hours
MSCI Nov rejig: BSE, Voltas, Kalyan Jewellers, Oberoi Realty, Alkem Lab added to global EM index
With five additions and no exclusions, India's stock count in the MSCI Emerging Markets (EM) Index will rise to 156, increasing its representation from 19.3% to 19.8%.
Hindalco shares plummet 7% as U.S.-based arm Novelis reports weak Q2
Novelis has withdrawn its EBITDA per tonne guidance over concerns surrounding ‘accelerating’ tightening of scrap spreads with liberalisation of scrap import by China.
Niva Bupa IPO: Health insurer raises ₹990 cr from anchor investors; issue opens today
The ₹2,200 crore IPO of the health insurer, formerly known as Max Bupa, will close on November 11.
More FromInvesting
Bitcoin tops $76,000 as Trump’s election win sparks bullish crypto wave
Bitcoin surged to a new all-time high of $76,480 following Donald Trump’s return to the White House, with the cryptocurrency seeing a 6.6% jump in the past 24 hours
MSCI Nov rejig: BSE, Voltas, Kalyan Jewellers, Oberoi Realty, Alkem Lab added to global EM index
With five additions and no exclusions, India's stock count in the MSCI Emerging Markets (EM) Index will rise to 156, increasing its representation from 19.3% to 19.8%.
Hindalco shares plummet 7% as U.S.-based arm Novelis reports weak Q2
Novelis has withdrawn its EBITDA per tonne guidance over concerns surrounding ‘accelerating’ tightening of scrap spreads with liberalisation of scrap import by China.
Niva Bupa IPO: Health insurer raises ₹990 cr from anchor investors; issue opens today
The ₹2,200 crore IPO of the health insurer, formerly known as Max Bupa, will close on November 11.