Her social media following only reiterates Alia Bhatt’s popularity—she has more than 78 million followers on Instagram. Bhatt is known for her strong roles in films such as Udta Punjab, Gully Boy and Gangubai Kathiawadi. However, it’s in the real world that she is making the most impact. She launched her entrepreneurial venture with Eternal Sunshine Productions and her first film as producer, Darlings, became one the highest viewed Indian original films. Eternal Sunshine is also a platform for new writers and directors. Her maternity and infant wear brand has also been well received. The products are also available offline. According to reports, Mukesh Ambani-led Reliance is in final stages to acquire Ed-a-Mamma. Bhatt is also one step closer to introducing her own exclusive stores. She had invested ₹4.95 crore in Nykaa. The investment was valued at ₹54 crore post listing. Other investments include incense brand Phool and fashion tech start-up StyleCracker. — Pavan Lall