“I am not a morning person,” says Arundhati Bhattacharya. Having taken on the mantle at the peak of the pandemic, her interactions were virtual for a good part of 2020 and 2021. But now, early morning departures, late night arrivals and back-to-back meetings dot her calendar. “We are out there seeking real business,” says Bhattacharya. While Salesforce is still new in India, Bhattacharya sees a huge runway for growth given the ongoing digital transformation. “Many know us as a CRM company, but Salesforce is more than that. We have a suite of products—sales, service, marketing, commerce, analytics, AI, machine learning, cyber security—that offers end-to-end solutions. Raising that awareness is one of my biggest jobs,” says Bhattacharya. While BFSI sector remains the biggest market, Bhattacharya is also wading into the start-up space, where digital adoption is core. While the macro environment seems challenging, the former SBI chairperson believes a resource-constrained India Inc will eventually have to embrace the subscription economy. — V. Keshavdev