Kirthiga Reddy, 

Facebook’s rise continues. While the number of users grew from 8 million to 93 million in India, industry giants such as Tata Docomo, L’Oréal, Unilever, and Arrow have begun using the social network platform in right earnest. Little wonder, its local subsidiary doubled its sales and marketing teams, and set up offices in Mumbai and Gurgaon. For marketers, it can deliver a whole bunch of capabilities, such as ads on feature phones, missed-call ads, and more recently, bandwidth targeting (moderating messages based on bandwidth availability), which help businesses target small towns.