POWERFUL WOMEN
33
Prev Rank: 34
Sangeeta Pendurkar,
MD, Kellogg Indiaage: 48
After taking the Mumbai-headquartered company’s sales past Rs 500 crore (in FY13), Pendurkar grew distribution by 50,000 to 290,000 locations, focussing primarily on tier II and tier III markets. She also widened the flavours and variants of cornflakes, muesli, and oats, and targeted smaller wallets with single-serve Rs 5 and Rs 10 packs. Following a period of tough competition in these products, Pendurkar’s big play this year is entering India’s Rs 10,000 crore branded savoury snacks market with Pringles. Kellogg acquired Pringles from P&G in a $2.7 billion deal two years ago, and it expects the brand to drive growth in emerging markets. In India, the iconic canisters of Pringles will be placed in 15,000 stores across 35 cities. Her next bet: A manufacturing unit at the Sri City industrial park near the Tamil Nadu-Andhra Pradesh border, where Kellogg will share space with the likes of PepsiCo and Cadbury.
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