POWERFUL WOMEN
18
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Sujata Keshavan,
Co-founder, Ray+Keshavan | Brand Unionage: 50
Keshavan is the woman behind some of India’s biggest brands, from Airtel to Infosys to Max. She has also designed the brand identity of the new airports at Mumbai, Delhi, Bangalore, and Hyderabad. She’s credited with single-handedly turning design from something done in the corner of an ad agency into a standalone form of art and science. Even with increased competition from local and international names, she has been heading most of the ‘best design agency’ lists in the country. Recent changes in her company’s management structure suggest that she’s planning to move away from the commercial aspects and focus on design.
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