Vandana Luthra, 

Luthra is betting that the lifting of the driving ban on women in Saudi Arabia will mean they will make their way to her stores. VLCC signed a deal with the Cigalah Group to launch 14 stores in Saudi Arabia, starting with one in Jeddah in the coming few months. It’s no blind bet—the kingdom is among the highest per capita spenders on cosmetics. Also, Luthra has experience in the Gulf—VLCC operates 2 5 stores in West Asia. In India, she acquired Vanity Cube, an on-demand beauty service company, and WellScience Health, a maker of dietary supplements.