From entertainment to e-commerce, Metaverse will change businesses

Metaverse is the next big business opportunity, but consumers will have to be placed at its centre, panelists maintained during the panel discussion on 'Metaverse—From Fantasy to Reality' during the Fortune India 40 Under 40 Awards event.

The panelists — Puneet Das, president, Tata Consumer Products; Neeraj Roy, founder and CEO, Hungama; Ramkumar Subramaniam, co-founder and CEO, GuardianLink; Shuvadip Banerjee, chief digital marketing officer, ITC; and Vignesh Selvaraj, CEO, TardiVerse — agreed that Metaverse is going to be the next big business opportunity, with ample prospects for companies to build their brands and enhance consumer experience.

Our experts also pondered on challenges to transition to the digital world's next paradigm — the volatility of digital currencies, and India's preparedness for Web 3.0.