Group-level clients like Tatas is the ‘sweet spot’ we focused on: Locus’ Nishith Rastogi

A BITS Pilani graduate, Nishith Rastogi, founder & CEO at Locus, always had a knack for entrepreneurship. But his seven-year-old venture Locus was almost an accidental discovery. Driven by a personal experience, Rastogi initially went on to build a women’s safety geo-tracking app RideSafe which essentially tracked deviations from predefined routes. In the midst of the process, Rastogi realised that although there were a lot of solutions focused on visibility in logistics, there was no player trying to build products to cater to the lack of decision-making in logistics. A SaaS logistics tech startup, Locus today counts conglomerates like Unilever and Tata Group among its clients.

“What really helped us especially in the second half of our journey was our focus on larger enterprises. There were tracking systems for large enterprises, there were routing systems for smaller companies but there were no intelligence and routing systems for large companies which would work with all of their eccentricities and typicalities of a problem. And deliver them that value at scale across multiple languages, multiple countries. That’s really the sweet spot that we focused on,” says Rastogi. The strategy going forward is to expand its geographical footprint with targeted focus on North America and Europe.