Mindset of brand builders is digital first, then everything else: Biyani

Future Group’s Kishore Biyani talks about the challenges in the past in building a ₹1,000 crore brand, which historically took ages to achieve but it is happening faster now across segments that include electronics and even in beauty. The new-age brands are starting to scale up but in a way that is very different from the old economy brands, which by the way do exist and are very robust even in the present day. Society has changed.

Zerodha co-founder Nikhil Kamath’s podcast with veteran retail sector leader and Future Group founder Kishore Biyani threw light on insights into the ever-changing world of e-commerce, retail, and its evolution and takeaways from Biyani's own life and journey as he built his enterprise.

(The video is an excerpt from the podcast “WTF is“ with Nikhil Kamath.)