Onus on us to maintain India's global image: NSDL's Chunduru to start-ups

Calling them "brand ambassadors of India", Padmaja Chunduru, managing director and CEO of National Securities Depository Limited (NSDL), urged entrepreneurs and start-ups to do away with mistakes that put India into a bad light from global investors' perspective.

“I think coming from an emerging market perspective, whatever the start-up or entrepreneurs do, good or bad, is amplified and magnified across the world. And there are investors watching every move of the country," the NSDL CEO stated in her address during Fortune India's 40 Under 40 Awards event in Bengaluru on Saturday.

Chunduru also highlighted the changing investor scenario in India, which has seen increased participation from retail investors, and subsequent emphasis on financial discipline by investors as well as capital markets regulator, Securities and Exchange Board of India (SEBI).

Chunduru also urged start-ups to prioritise India in their listing plans. "My suggestion and my request is to list in India... and don't think that Indian stock market and Indian capital market are not there (on par with their global peers). In fact, they are far ahead of the curve."