Advertisement

Multimedia

Power is ability to build an inclusive, equitable ecosystem: Aparna Purohit

Advertisement

The head of India Originals at Amazon Prime Video, Aparna Purohit, believes being able to challenge gender norms through thought-provoking, women-oriented narratives is powerful to her as a leader. “(Being) mindful and conscious, and continuously working towards building a more inclusive and equitable ecosystem, which is free of biases, where opportunities are given equally to all. That is a power to me,” she says.

Purohit highlights the lack of narratives centred around women or stories told from women's perspectives in the media. And it’s not just lip service. Three new Original titles announced by the streaming service recently – Maja Ma (Hindi), Ammu (Telugu) and Aye Watan…Mere Watan (also in Hindi) are all led by women protagonists. Purohit says the streaming service is seeking out stories that amplify voices “across race, ethnicity, nationality, sexual orientation, age, religion, disability, body size, gender, gender identity, and gender expression for our diverse set of viewers”.

Follow us on Facebook, X, YouTube, Instagram and WhatsApp to never miss an update from Fortune India. To buy a copy, visit Amazon.

Amazon Prime Video Aparna Purohit India originals women-oriented narratives women protagonists new Original series

Leave a Comment

Your email address will not be published. Required field are marked*

Top Videos