Owning a dream house is one of the prime aspirations of people. Seen primarily as an investment, a house also offers security and enables people to nurture their families and lifestyles. Puravankara Limited – a brand with a heart takes this dream a step ahead by building not just houses, but “homes.” It is a realty brand that keeps customers at the centre of all its operations and growth strategies.
After carving a stellar legacy of over 45 years, Puravankara has completed 71 residential and commercial projects spanning across 41 million square feet. In the last four decades, the company has established two distinct brands in the Indian real estate landscape. The flagship brand Puravankara caters to the premium end of the spectrum, while the Provident brand is positioned in the premium affordable segment. Today it has a presence across India - Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Mangaluru, Kolkata, Mumbai, Pune, and Goa with an overseas presence in GCC and Sri Lanka.
Since its inception in 1975, Puravankara’s foundation has progressed on high quality and timely delivery. This credo combined with uncompromising values, customer-centricity, robust engineering, and transparency has made the company one of the most preferred real estate brands in India. Besides this, a fundamental underlying element responsible for the company’s success is the “YOU” philosophy which has made Puravankara the prime choice of customers while keeping it ahead of the curve. Each endeavour of this company revolves around the aspirations of its prime stakeholder – the customer.
Puravankara’s ethos of delivering a positive customer experience includes building efficient forward and backward integration, for better economies of scale. Puravankara’s workforce ensures dedicated support for homebuyers assisting them with resale or leasing of their homes. The in-house interior team Purva Streaks, and the engineering arm, Starworth Infrastructure and Construction Limited (SICL) create high sourcing benefits that can be passed on to consumers. It further ensures that Puravankara’s seal of superior quality is also maintained.
Focused on creating innovative spaces for contemporary urban lifestyles, Puravankara offers a holistic living package for millennial homebuyers. In fact, it has revolutionized Community Living, with theme-based projects, and world-class landscaping and amenities for creating unique landmarks of the highest quality standards and customer delight. After the launch of the first large Club House project “Purva Park” in Bangalore in 1989, the Puravankara Group set a benchmark in the Real Estate sector. After over 30 years, Puravankara WorldHome Collection has now launched in 2019-20 takes the brand up a notch by offering ultra-luxury with cutting-edge home automation and a holistic living experience.
In the future, the company will be expanding its existing commercial real estate portfolio with an investment of Rs. 7,000 cr in 7 years. The cities of Bengaluru, Hyderabad, Mumbai, and Pune in Puravankara’s expansion plan. It is also expanding its product offerings in commercial/industrial asset classes to cater to increased long-term needs for quality office space, logistics hubs, and other industrial facilities.
The brand has increased its efficiency through the digitalization of key work processes while engaging customers through robust online platforms. In doing so, the brand deepened its competitive edge and stayed relevant in a highly dynamic environment of well-informed customers with demanding preferences and high expectations. This unwavering focus is the differentiator that has firmly anchored the brand in delivering customer experiences exceeding expectations.
Technological innovation has always kept the brand ahead of the curve and helped in addressing the demands of the ever-evolving customers, particularly during the COVID-19 pandemic. Puravankara introduced the first of its virtual property launches in the residential segment with three launches in June and July seeing participation of over 30,000 attendees – Purva Atmosphere under ‘WorldHome Collection’, Provident Woodfield, the first plotted development project under Provident Housing and Purva Aspire, its second project in Pune. Other exciting campaigns by Puravankara include “Reveal & Review”- a build-up to the grand finale of virtual project launch and India's first Real Estate broadcast series (Webisodes) with two Webisodes – The Purva Zenium Show (for Purva Zenium) and Emerald Bay Showcase (Emerald Bay at Pune) available on company’s YouTube channel.
As homes are where everyone sought refuge amidst the widespread of COVID-19, real estate is yet again being viewed as a safe nest egg and housing is getting its due. Now more than ever, Puravankara is creating immense value for its customers by offering the best in class housing solutions.
The Brand Story appreciates the excellent efforts made by Puravankara Limited in being a force for progressive development in the real estate sector. Mr. Abhay Kaushik, Editor in Chief and Director, The Brand Story said, “The way Puravankara Limited has established itself in the past 45 years is worthy of great appreciation and acknowledgment. The company promises premium housing options to people and gives them an opportunity to turn their cherished aspirations of owning a home full of comfort, ease, and state-of-the-art architecture into a reality. The Brand Story is proud to honour Puravankara Limited with an award of India’s Most Admirable Brand.”