Netflix did well with the classes; we went for the masses: Ektaa Kapoor
There were a lot of people sitting at home; the urban voices on the digital spaces are a lot louder than the masses, Kapoor says.
There were a lot of people sitting at home; the urban voices on the digital spaces are a lot louder than the masses, Kapoor says.
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
At the Fortune India Next 500 Summit-West, a panel discussion titled “Technology—Disruptor or Catalyst” explored the impact of tech on businesses and what lay ahead for them.
In just two years after OTT players disrupted the economics of broadcasters, the debate has quickly moved to monetisation of content.
Balalji Telefilms group CEO Sunil Lulla believes the scope for growth in the OTT space is immense.
In the last two decades, household expenditure on telecom has increased five times. With Internet broadband you can expect the same to happen to video entertainment. Mukesh Ambani knows that.
Ekta Kapoor is betting big on ALTBalaji, her video streaming service. But can she take on global giants like Netflix and Amazon?
Digital media grew 29.4%, in 2017, the fastest among other media like film, TV, and print, says new report