Amazon eyes festive boom in tier-2 and premium segments
Almost 65% of orders during the Prime Day event came from small and medium businesses in tier-2 and tier-3 cities
Almost 65% of orders during the Prime Day event came from small and medium businesses in tier-2 and tier-3 cities
Walmart-owned Flipkart Group continues to maintain its leadership position with 62% market share in GMV in the first week of the festive sale, says Redseer.
Redseer has projected a GMV of $5.9 billion for this year's festive sale.
"Because of FDI rules we are not supposed to have our own brands, they are either licensed or we are developing them together and are sold by a third-party seller," says Manish Tiwary.