Amul’s American dream
India’s largest dairy brand, Amul, now produces in the U.S. Can it make a dent in a market where milk consumption is shrinking 2-3% every year?
India’s largest dairy brand, Amul, now produces in the U.S. Can it make a dent in a market where milk consumption is shrinking 2-3% every year?
With a strategy which seeks to close the gaps left by the big players, India’s mid-sized FMCG companies have found their sweet spot.
Fifty-three years since the White Revolution, just why the world’s largest milk-producing nation falls short of demand, forcing imports.
Jayen Mehta, MD, Amul says that the company has been packing its ice-creams at Nandini’s plants for the last 25 years.
Brand Amul has turned 77 this year
Amul's vision is to be the real taste of India by being present in every category of food, as opposed to being just a dairy company
The reason for the current milk shortfall is because of the first two waves of the COVID-19 pandemic in 2020-2021.
Amul Taaza milk pouch will now cost ₹54 per litre.
He has been replaced by Jayenbhai Mehta, who took over as the interim managing director.
Umang Dairies was the top performer in the dairy sector, followed by Parag Milk Foods, Dodla Dairy, Heritage Foods and Hatsun Agro, among others.