![Ad Council proposes evidence-based claims](https://images.assettype.com/fortuneindia%2F2023-11%2F05887a95-2528-4f79-9150-3679d8cab014%2FGettyImages_1416600599.jpg?w=300&q=95)
Ad Council proposes evidence-based claims
The council has prepared a comprehensive draft guideline on "Environmental/Green Claims," to end greenwashing – the deceptive practice of making misleading environmental claims.
The council has prepared a comprehensive draft guideline on "Environmental/Green Claims," to end greenwashing – the deceptive practice of making misleading environmental claims.
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