Spotify: The sound of streaming
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
Demand for quality audio accessories will increase along with smartphone sales and consumption of content on streaming apps like Netflix, says Brand Eyes, Skullcandy’s official distributor in India.