Start-ups Embrace Ayurveda Boom
From a digital ayurveda database to a doctor consultancy platform and an online pharmacy, companies cash in on the growing opportunity as AYUSH treatments catch on.
From a digital ayurveda database to a doctor consultancy platform and an online pharmacy, companies cash in on the growing opportunity as AYUSH treatments catch on.
Startup India challenges in AYUSH resulting in development of technological solutions, digital solutions, and e-market place for AYUSH products and services.
A study done on AYUSH’s contribution to Covid found that out of 1.35 crore respondents, 89.9% used AYUSH intervention during COVID-19.
Evidence based research collaboration with foreign research institutions, establishment of AYUSH Export Promotion Council expected to help.
The industry is in a nascent stage and the renewed focus on health and immunity makes it primed for investment, says an Invest India report.