What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve.