Netflix did well with the classes; we went for the masses: Ektaa Kapoor
There were a lot of people sitting at home; the urban voices on the digital spaces are a lot louder than the masses, Kapoor says.
There were a lot of people sitting at home; the urban voices on the digital spaces are a lot louder than the masses, Kapoor says.
Three debutantes from entertainment include two from fast-growing streaming space.
With content play becoming the sole differentiator, the fight is being played out at the OTT outpost.
How Mukesh Ambani-led Reliance Industries is on a mission to prove the above statement right by stringing together its “pearls”—investments into apparently unrelated sectors.
At the Fortune India Next 500 Summit-West, a panel discussion titled “Technology—Disruptor or Catalyst” explored the impact of tech on businesses and what lay ahead for them.
As Indians consume more digital content, video-streaming players are battling it out for eyeballs and real estate on smartphones. Who will emerge the winner?
In just two years after OTT players disrupted the economics of broadcasters, the debate has quickly moved to monetisation of content.
In the last two decades, household expenditure on telecom has increased five times. With Internet broadband you can expect the same to happen to video entertainment. Mukesh Ambani knows that.
When the queen of soaps fell out with STAR Plus, it led to an exodus of top execs from her company and destroyed profits. Worse still, her reputation took a hit. The story of how she clawed back.