Can we instill trust in the ratings industry?
The controversy surrounding target rating points (TRPs) brings to the forefront the age-old question about how India’s ratings agencies need a new trust mechanism in order to be taken seriously.
The controversy surrounding target rating points (TRPs) brings to the forefront the age-old question about how India’s ratings agencies need a new trust mechanism in order to be taken seriously.
Families staying at home are watching more TV, but the economic impact of the lockdown is hampering ad revenues for the broadcast industry.