Bata India: Striving for the right fit
Once synonymous with school shoes in India, Bata India, is trying hard to reconnect with millennials in the country
bata
February 2019
February 2018
The shoe maker and the ballerina
Bata India is courting women more than it ever has. Of all the objects it’s wooing them with, the most prized is the ballerina shoe.
