EV import policy unfair to existing manufacturers: BMW's Vikram Pawah
EVs accounted for 10% of BMW India's total sales in 2023, much higher than its German rival Mercedes-Benz.
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BMW India logs highest-ever sales of 7,098 units in H1 FY24
The company attributed the robust sales performance to high demand for its sports activity vehicles (SAVs), luxury class, and electric cars.
EV penetration fastest in luxury car segment: BMW's Pawah
Vikram Pawah, however, opines that for the electric vehicle adoption to get a boost, India would require more charging networks.
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New ways of selling luxury cars
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
Super Luxury SUVs stand tall as chariot of choice
Long wait periods, quick sell-outs accompany big-ticket SUVs.
BMW taps new customers in a bid to go past Mercedes
The German auto major sees a significant contribution of over 50% coming from the locally produced sports utility vehicle range including the X1, the X3, and the X5.
