Building brands that stand the test of time
There are challenges to be fought on multiple fronts, ranging from the rise of Generative AI to the democratisation of brand-building, and much more.
brands
July 2024
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November 2022
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The gold standard of branding
Step into the world of excellence with the 2nd Edition of Brand of the Year 2023, where the unparalleled success stories of brands making a difference came to the fore
Aditya Birla Fashion to acquire Bewakoof for ₹200 cr
Aditya Birla Group subsidiary TMRW will acquire 73-80% stake in Bewakoof.
Twitter Blue 'probably' coming back this week: Elon Musk
Twitter will soon enable organisations to identify which other Twitter accounts are actually associated with them, says Elon Musk.
If you want a business to be successful, see how widespread the idea is: Alia Bhatt
Businesses should stand the test of time, says Alia Bhatt.
Pushing the Boundaries of Workplace Possibilities
As we seek to fully understand the importance and role of the office, we must also understand the gilt-edged opportunity these changes have presented to us, that is perhaps a once-in-a-generation one
Brands Heeding a Greater Calling
The event was marked by a multitude of dialogues between industry experts and thought leaders, who deliberated on the way forward in times of flux
How Parlé Agro is doubling the fizz
Nadia Chauhan, the 33-year-old joint managing director and chief marketing officer of FMCG major Parlé Agro, on the Appy Fizz success story, the plan to double turnover by 2022, and more.
HDFC Bank is India’s top brand: report
The BrandZ Top 75 report, which ranks India’s top brands, names Jio, Flipkart, Paytm, Infosys and Zee TV among the top 15 brands in the country.
