Around 60% of the luxury watch market doesn’t have ecommerce
Breitling CEO Georges Kern on how buying a luxury watch is a huge investment, and one needs to look at the product and feel it before purchasing the same
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E-commerce in luxury watch industry nascent; offline main platform for us: Breitling CEO
In an exclusive interaction, Breitling CEO Georges Kern talks about making modern-retro cool again for a younger set of aficionados, and Breitling’s first boutique in New Delhi.
Breitling’s modern-retro design mantra
Georges Kern, CEO of the Swiss watch company, says Breitling doesn’t want to be a vintage watch company. Instead, it wants to be a modern brand with an anchor in the past.
The opulence of time
Luxury watches are personal statements of people who wear them. Each of the four watches listed here can tell something about you without your saying a word. And they keep excellent time too.
Making the best of hard times
Braving the ups and downs of the industry, watchmaker Breitling has been quick to respond while keeping core values intact.
