![Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea](https://images.assettype.com/fortuneindia%2F2023-03%2F4ec4bdae-fc76-428e-b45e-62b4439b5f6f%2FReliance_Campa_Cola_1024x512__1_.jpg?rect=0,11,877,439&w=300&q=95)
Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.