“Chivas is undergoing a global brand repositioning”
Chivas is undergoing a global brand repositioning to open up the brand to a new, status-driven and style-conscious generation.
Chivas is undergoing a global brand repositioning to open up the brand to a new, status-driven and style-conscious generation.
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Pernod Ricard Deputy CEO Alexandre Ricard on why Local Brands are as important as the global ones.