Colgate-Palmolive’s premiumisation strategy
The company’s first move towards premiumisation was to give a facelift to its largest sub-brand, Colgate Total.
colgate palmolive india
August 2024
October 2023
Colgate-Palmolive Q2 profit surges 22% to ₹340 cr; revenue up 6%
Sequentially, the profit rose 24.2% from ₹273.68 crore in the previous quarter.
