Colgate-Palmolive’s premiumisation strategy
The company’s first move towards premiumisation was to give a facelift to its largest sub-brand, Colgate Total.
The company’s first move towards premiumisation was to give a facelift to its largest sub-brand, Colgate Total.
Analysts believe that despite a dismal performance in the March quarter, the company will continue to gain momentum in sales and profit in the upcoming quarters.