Why Covid-19 is unfreezing consumer habits
A look at how the Coronavirus pandemic and the behavioural changes as a result of it are helping to transform the banking industry.
A look at how the Coronavirus pandemic and the behavioural changes as a result of it are helping to transform the banking industry.
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
Card issuers who want to lead will have to determine new and creative strategies based on the customer’s existing buying behaviours.
The Shenzen-based smartphone maker has edged out bigger rivals to claim the top spot in India’s premium smartphone market and is looking to use this experience overseas.
A look at the factors that influence such choices, based on a recent study.
With $400 billion in revenue, India holds the ninth position in a ranking of countries by e-commerce sales.
From being the exclusive privilege of a few, American Express wants to reposition itself in India as a credit card for the aspiring affluent and tap into the country’s growing consumerism.
Once synonymous with school shoes in India, Bata India, is trying hard to reconnect with millennials in the country
Sales of passenger cars—the largest segment by volumes—fell 2.65% to 179,389 units in January this year from 184,264 units a year ago.
Federation of Automobile Dealers Association said that while auto sales are still in choppy waters, initial signs of positive consumer sentiment can be seen post the dull festive season.