Way to a consumer's heart? It's e-commerce
As consumers increasingly turn to the internet to research products before buying them, businesses now need to manage the pre-purchase consumer experience.
consumers
August 2023
April 2022
March 2021
Indian consumers most unhappy with e-commerce; tops list in national consumer helpline
Banking, insurance and consumer durables, in that order, are the other key sectors with most dissatisfied customers
What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
