Consumers empowered by quality content from OTTs: ZEE5
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
People these days have very little time and they want to make the most of it by watching good content, says Shrivastav.
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
The Bengaluru-based company plans to utilise the fund in brand building activities and expanding to newer segments such as providing learning content for kindergarten and junior classes.
Editor’s letter from the October 2019 edition.
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Six months ago, InMobi launched its lock screen content service Glance with an eye on rising content consumption through mobiles in India. Turns out it was a good call.
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
Sees only four to five OTT players remaining in India after consolidation.