Birth Of A New Industry
The 50 million creators in the country are leveraging millions of followers on various social media platforms to rake in up to ₹15 crore annually.
The 50 million creators in the country are leveraging millions of followers on various social media platforms to rake in up to ₹15 crore annually.
India's 50 million creators are monetising their skills at comedy, dance, singing, fitness and education via exciting new revenue streams to create a flourishing ecosystem.
People these days have very little time and they want to make the most of it by watching good content, says Shrivastav.
The creator ecosystem has undergone a sea change over the past years as all creators are getting similar opportunities to work with brands, says creator Faisal Shaikh.