Aditya Birla Capital launches D2C platform ABCD
Aditya Birla Capital aims to add 30 million new users over the next three years.
Aditya Birla Capital aims to add 30 million new users over the next three years.
Brand Amul has turned 77 this year
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
"D2C brands are witnessing rapid growth and scale in India; several brands have crossed ₹100 crore in revenues rapidly," say analysts
Marico buys 53.98% equity stake in direct-to-consumer brand True Elements through primary infusion and secondary buyouts.
Brand-starved Bharat is fast embracing digital-first ‘direct to consumer’ brands. As competition heats up, it’s financial heft and offerings that will differentiate. Who’s ready?
"...caffeine’s psychological connect is very high among the millennials who are our core target," says co-founder & CEO Tarun Sharma.
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
As the importance of virtual selves grows, selling to users' digital identities or going direct-to-avatar presents huge branding and monetisation opportunities for brands, say analysts at CB Insights.