Tier 2-3 India brings 60% revenue for D2C players Sugar Cosmetics, Purplle.com
Small-town consumers by virtue of exposure to platforms such as YouTube and Instagram are far more aspirational than those earlier.
d2c brands
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India's D2C market estimated to touch $60 bn by FY27
"D2C brands are witnessing rapid growth and scale in India; several brands have crossed ₹100 crore in revenues rapidly," say analysts
India’s D2C Brand Sweep
Brand-starved Bharat is fast embracing digital-first ‘direct to consumer’ brands. As competition heats up, it’s financial heft and offerings that will differentiate. Who’s ready?
"The unit economics of food brands doesn't work in the D2C space"
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
FMCG majors need high velocity innovation in D2C: Marico
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
