‘At Vu, values are more important than value’
Devita Saraf, the founder, chairperson, and CEO of Vu Technologies, also said that sustainability is very important for the company.
Devita Saraf, the founder, chairperson, and CEO of Vu Technologies, also said that sustainability is very important for the company.
With smart TVs in larger screen sizes, Saraf’s Vu Technologies is competing with Sony, Samsung, and LG to prove that an Indian brand is no less.
Editor’s letter from September 15 - December 14, 2019 issue of the magazine
She wants her TVs to be the Zara of the electronics world, not Gucci or Pantaloon. And she’s going about it in the way she knows best: convincing customers to buy because she is selling.