India’s ad market to grow fastest at 14.7% in 2023: Report
For India, digital remains a key driver, with 32% growth and 40% share of spend in expected in 2023 when it may overtake TV spend for the first time, says a report by Dentsu.
For India, digital remains a key driver, with 32% growth and 40% share of spend in expected in 2023 when it may overtake TV spend for the first time, says a report by Dentsu.
Digital ads focus on native, storied content, making personalised, lasting impact on consumers, beyond the brand’s TG
As digital ad spends rise, marketing & communication players such as Publicis, Group M and DDB Mudra are aggressively hiring people with tech and data analytics skills.
Digital advertising by the end of the year is expected to reach 45% of the overall ad spends, while TV would have a 39% share, followed by print at 12%.