Having flourished amidst this renewed wave of independent music since the COVID-19 pandemic, Jain shares his experiences as a contemporary artist in an exclusive interview with Fortune India.
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
In a cluttered media and entertainment landscape, an Indian company and an American one have joined hands to create content for the world.
