Flavoured whiskies to cocktail mixers, Pernod Ricard sets sight on women consumers
The company will first launch ready-to-drink beverages from global portfolio and eventually manufacture under its IMFL brands too.
drinks
January 2022
Predictions 2022: Time for rapid growth of low alcohol, no alcohol drinks
The rising brewpub culture in cities like metros and select tier towns has also made the consumer more experimental.
