India Inc On An Ad-renaline Rush!
As firms bet big on brand visibility, cumulative advertising and publicity spend of BSE 500 companies hit ₹80,000 crore.
e commerce industry
November 2024
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Flipkart's FY24 losses at ₹2,358 cr, revenue up 21%
Flipkart Internet generated ₹5,000 cr from ads in FY24, a 50% increase YoY; marketplace revenue fees flat at ₹3,734.2 cr
Kirana stores struggle as Q-commerce gains ground
Business in kirana stores have dropped by 25-30% compared to pre-Covid levels, driven by the growing popularity of q-commerce platforms
Food-Techie At Zomato
Deepinder Goyal’s strategy of investing in super brands such as Blinkit, as opposed to creating SuperApps, has reaped rich dividends.
How Welspun’s BK Goenka looks to ride the quick commerce wave
Welspun Group's family-owned logistics venture is betting on new-age warehouses to capture India's quick commerce opportunity
Urban India's festive spending pegged at ₹1.85 lakh cr this year
The survey reveals a gender distribution of 61% men and 39% women among the respondents.
Bengaluru leads with 36% of GCCs
Hyderabad holds 14% of the company's client base, with 45% in High-Tech, while Mumbai/Pune follows closely, securing 31% of GCC partnerships.
Starting Up A Jobs Movement
Number of start-ups has grown rapidly since the launch of the Start-up India programme in January 2016, creating lakhs of jobs.
L&T’s Tech Avatar
How India’s largest engineering company is shedding the baggage of construction to reinvent as a tech-enabled firm.
