Social commerce: The Meesho way
Meesho pioneered social commerce in India six years ago, providing a source of income for millions of homemakers. But now competition from fellow startups and e-commerce behemoths is growing.
Meesho pioneered social commerce in India six years ago, providing a source of income for millions of homemakers. But now competition from fellow startups and e-commerce behemoths is growing.
The company did not disrupt the market as it did not eat into the shares of the existing players but won new buyer groups with its simple, friendly offering.