India Inc On An Ad-renaline Rush!
As firms bet big on brand visibility, cumulative advertising and publicity spend of BSE 500 companies hit ₹80,000 crore.
fmcg industry
November 2024
October 2024
September 2024
Buying Amul ghee? Here’s how to identify a fake one
Some fraudsters are distributing fake ghee in the market, particularly in one-litre refill packs, which Amul has not produced in over three years.
Kirana stores struggle as Q-commerce gains ground
Business in kirana stores have dropped by 25-30% compared to pre-Covid levels, driven by the growing popularity of q-commerce platforms
Varun Beverages’ Master Bottler
PepsiCo’s largest bottler outside U.S. tapped newer geographies for next leg of growth.
Illicit trade at ₹7.97-lakh cr in FMCG, textile, alcohol, tobacco sectors: FICCI
The problem is severe in the textiles and apparel business where the illicit market size could be ₹4,03,915 crore, over 50% of India's illicit trade in these sectors
Honasa Consumer shares slide 6% amid block deal; Peak XV Partners, Sequoia Capital likely sellers
Peak XV Partners and Sequoia Capital held 18.69% and 4.35% shares, respectively, in the Mamaearth parent as of June 30, 2024.
New FMCG Billionaires Pack A Punch
Homegrown brands take to diversification, digitisation to clock impressive numbers.
Ravi Jaipuria Most Valuable In FMCG
The sector has a total of 20 dollar billionaires, with the top 5 accounting for 52.69% of sectoral wealth.
Where The Wealth Is
Diversified remains the largest contributor to the wealth of India’s richest in 2024, accounting for 36.1% of total wealth.
